Discover The Who Pt 2
Module 1: Discover Your Why
“You have to start with your customer - not with your product, or your service, or what you think is right - and build everything around that.”
Robert Dekker, group marketing manager at Games Workshop
The benefits of having an Ideal Viewer Avatar is that it helps you:
- Identify who you are trying to connect with.
- Avoid potential risks that don’t make sense for your channel and business.
- Perfect your content strategy and the messages you send to promote your channel.
Q2. Do you feel more confident knowing who your target audience is?
🎈
If you’ve already done some work creating social media content for your stream, look back at your most recent post (Twitter, Facebook, Discord etc.) and ask yourself how would my avatar view this information? Would it get them to engage?
If not, how can you reframe it to make it something that gets them to follow the call to action?
The next time you set out to create a new tweet or post, create content that speaks to your Avatar!
When you choose your next game to play, choose something that you know your Avatar will love! Or at least, love to give you sass about 😂.
✅
Action Step
Revisit a piece of content that you've created. How does it rate in the eyes of your Avatar? Think about what changes you'd make to it and jot those down as a reminder for next time!
Revisit a piece of content that you've created. How does it rate in the eyes of your Avatar? Think about what changes you'd make to it and jot those down as a reminder for next time!
I'm doing this work with you! You can read my Action Steps which are posted on my site exclusively for members of the Variety Streamer Lab!
